2 Einträge gefunden

1. Your city, my city, their city, our city - different perceptions of a place brand by diverse target groups

   1. Zenker, Sebastian
   2. Knubben, Evelyn
   3. Beckmann, Suzanne C.

   2010 - Forschungsinformationssystem der UHH - frei zugänglich
2. Should I stay or should I go? Analyzing consumer reactions to sponsorship terminations

   1. Papies, Dominik
   2. Knubben, Evelyn
   3. Schnittka, Oliver

   2010 - Forschungsinformationssystem der UHH