Autor/in Ringle, Christian M. Schwaiger, Manfred Becker, Jan-Michael 1 Damberg, Svenja 1 Sarstedt, Marko 1
What’s important for relationship management? : the mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers Damberg, Svenja Schwaiger, Manfred Ringle, Christian M. 2022 - TUHH Open Research - frei zugänglich
Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments? Sarstedt, Marko Becker, Jan-Michael Ringle, Christian M. Schwaiger, Manfred 2011 - TUHH Open Research