Autor/in Ringle, Christian M. Sarstedt, Marko 6 Hair, Joseph F. 2 Henseler, Jörg 2 Ahrholdt, Dennis C. 1 Becker, Jan-Michael 1 Gudergan, Siegfried 1 Hubona, Geoffrey S. 1 Höck, Claudia 1 Kocyigit, Orhan 1 Rigdon, Edward E. 1 Schwaiger, Manfred 1 Zimmermann, Lorenz 1 alle zeigenListe einklappen
The Use of Partial Least Squares (PLS) to Address Marketing Management Topics Hair, Joseph F. Ringle, Christian M. Sarstedt, Marko 2011 - TUHH Open Research
Customer satisfaction with commercial airlines: The role of perceived safety and purpose of travel Ringle, Christian M. Sarstedt, Marko Zimmermann, Lorenz 2011 - TUHH Open Research
Assessing heterogeneity in customer satisfaction studies: Across industry similarities and within industry differences Rigdon, Edward E. Ringle, Christian M. Sarstedt, Marko Gudergan, Siegfried 2011 - TUHH Open Research
The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity Kocyigit, Orhan Ringle, Christian M. 2011 - TUHH Open Research
The Consumption of Live Sporting Events : Satisfaction of Very Important Fans Ahrholdt, Dennis C. Höck, Claudia Ringle, Christian M. 2011 - TUHH Open Research
Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results Sarstedt, Marko Henseler, Jörg Ringle, Christian M. 2011 - TUHH Open Research
Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments? Sarstedt, Marko Becker, Jan-Michael Ringle, Christian M. Schwaiger, Manfred 2011 - TUHH Open Research
Using finite mixture partial least squares to assess unobserved heterogeneity in technology adoption Ringle, Christian M. Henseler, Jörg Hubona, Geoffrey S. 2011 - TUHH Open Research
Partial Least Square Path Modeling in Information Systems Research Ringle, Christian M. 2011 - TUHH Open Research
Partial Least Squares (PLS): Past, Present, and Future Ringle, Christian M. 2011 - TUHH Open Research
PLS-SEM: Indeed a silver bullet Hair, Joseph F. Ringle, Christian M. Sarstedt, Marko 2011 - TUHH Open Research