3 Einträge gefunden

1. Why innovations fail - investigating the relevance of resistance to change and status quo satisfaction for innovative consumer behavior

   1. Heidenreich, Sven
   2. Talke, Katrin

   2011 - Forschungsinformationssystem der UHH
2. Resistance to innovation - no exception, but the norm?:How passive innovation resistance affects new product evaluation

   1. Heidenreich, Sven
   2. Talke, Katrin

   2011 - Forschungsinformationssystem der UHH
3. Innovation resistance - integrating negative outcomes in innovation decision modeling

   1. Heidenreich, Sven
   2. Talke, Katrin

   2010 - Forschungsinformationssystem der UHH