2 Einträge gefunden

1. Brand Name Effects on the Credibility of Product-Preannouncements::An International Empiricial Comparison

   1. Sattler, Henrik
   2. Schirm, K.

   2001 - Forschungsinformationssystem der UHH
2. Measuring the Credibility of Product-Preannouncements with Conjoint Analysis

   1. Sattler, Henrik
   2. Schirm, K.

   2000 - Forschungsinformationssystem der UHH