5 Einträge gefunden

1. True Synergy for Real Effects: How to Control Integrated Marketing Successfully

   1. Naik, Prasad A.
   2. Peters, Kay

   2015 - Forschungsinformationssystem der UHH - frei zugänglich
2. Customer acquisition strategies: A customer equity management perspective

   1. Peters, Kay
   2. Verhoef, P.C.
   3. Krafft, M.

   2015 - Forschungsinformationssystem der UHH
3. The effects of mailing design characteristics on direct mail campaign performance

   1. Feld, S.
   2. Frenzen, H.
   3. Krafft, M.
   4. Peters, Kay
   5. Verhoef, P.C.

   2013 - Forschungsinformationssystem der UHH
4. Social media metrics - A framework and guidelines for managing social media

   1. Peters, Kay
   2. Chen, Y.
   3. Kaplan, A.M.
   4. Ognibeni, B.
   5. Pauwels, K.

   2013 - Forschungsinformationssystem der UHH
5. Discovering how advertising grows sales and builds brands

   1. Bruce, N.I.
   2. Peters, Kay
   3. Naik, P.A.

   2012 - Forschungsinformationssystem der UHH