5 Einträge gefunden

1. Marvelous advertising returns?:A meta-analysis of advertising elasticities in the entertainment industry

   1. Schöndeling, Andrea
   2. Burmester, Alexa B.
   3. Edeling, Alexander
   4. Marchand, André
   5. Clement, Michel

   2023 - Forschungsinformationssystem der UHH - frei zugänglich
2. Breaking the News: How Smart Speakers and Podcasts are Changing the Way We Consume Media

   1. Rosada, Julia
   2. Koch, Elena
   3. Burmester, Alexa B.
   4. Clement, Michel

   2023 - Forschungsdatenrepositorium der UHH
3. What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars

   1. Mathys, Juliane
   2. Burmester, Alexa B.
   3. Clement, Michel

   2016 - Forschungsinformationssystem der UHH
4. Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

   1. Burmester, Alexa B.
   2. Eggers, Felix
   3. Clement, Michel
   4. Prostka, Tim

   2016 - Forschungsinformationssystem der UHH
5. The impact of pre- and post-launch publicity and advertising on new product sales

   1. Burmester, Alexa B.
   2. Becker, Jan U.
   3. van Heerde, Harald J.
   4. Clement, Michel

   2015 - Forschungsinformationssystem der UHH