Autor/in Ringle, Christian M. Völckner, Franziska Becker, Jan-Michael 4 Sarstedt, Marko 3 Sattler, Henrik 3 Hennig-Thurau, Thorsten 1 Rai, Arun 1 Reinstrom, Christian 1 Riediger, Claudia 1 alle zeigenListe einklappen
How collinearity affects mixture regression results Becker, Jan-Michael Ringle, Christian M. Sarstedt, Marko Völckner, Franziska 2015 - TUHH Open Research
Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats Becker, Jan-Michael Rai, Arun Ringle, Christian M. Völckner, Franziska 2013 - TUHH Open Research
Do we really know how to manage brand extension success? Ringle, Christian M. Völckner, Franziska Sattler, Henrik Reinstrom, Christian 2012 - TUHH Open Research
Segment Retention and Collinearity in Mixture Regression Analysis Becker, Jan-Michael Sarstedt, Marko Ringle, Christian M. Völckner, Franziska 2010 - TUHH Open Research
The role of parent brand quality for service brand extension success Völckner, Franziska Sattler, Henrik Hennig-Thurau, Thorsten Ringle, Christian M. 2010 - TUHH Open Research
Disentangling the Effects of Multicollinearity on Segment Retention in Mixture Regression Models Becker, Jan-Michael Sarstedt, Marko Ringle, Christian M. Völckner, Franziska 2010 - TUHH Open Research
The impact of brand extension success drivers on brand extension price premiums Sattler, Henrik Völckner, Franziska Riediger, Claudia Ringle, Christian M. 2010 - TUHH Open Research