Identifying and treating unobserved heterogeneity with FIMIX-PLS: Part II – A case study Matthews, Lucy M. Sarstedt, Marko Hair, Joseph F. Ringle, Christian M. 2016 - TUHH Open Research
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method Hair, Joseph F. Sarstedt, Marko Matthews, Lucy M. Ringle, Christian M. 2016 - TUHH Open Research