4 Einträge gefunden

1. Essays on the effectiveness of advertising and branding

   1. Heuke, Rebecca

   2012 - Forschungsinformationssystem der UHH
2. Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

   1. Henningsen, Sina
   2. Heuke, Rebecca
   3. Clement, Michel

   2011 - Forschungsinformationssystem der UHH - frei zugänglich
3. Does fairness pay off? The effects of corporate tax strategies on consumer behavior:an empirical study

   1. Hardeck, Inga
   2. Heuke, Rebecca

   2010 - Forschungsinformationssystem der UHH
4. Does image-congruent media selection influence celebrity endorsement advertising success?

   1. Erfgen, Carsten
   2. Heuke, Rebecca
   3. Sattler, Henrik

   2010 - Forschungsinformationssystem der UHH