3 Einträge gefunden

1. How Much to Give? — The Effect of Donation Size on Tactical and Strategic Success in Cause-related Marketing

   1. Müller, Sarah S.
   2. Fries, Anne J.
   3. Gedenk, Karen

   2014 - Forschungsinformationssystem der UHH
2. Konsumentenbezogene Wirkungen von Cause-Related Brands

   1. Fries, Anne J.
   2. Müller, Sarah S.

   2011 - Forschungsinformationssystem der UHH
3. The effects of cause-related marketing campaign characteristics:a literature review

   1. Fries, Anne J.

   2010 - Forschungsinformationssystem der UHH