8 Einträge gefunden

1. Marketing inputs and outcome heterogeneity:using a quantile regression framework in the entertainment industry

   1. Burmester, Alexa B.
   2. Clement, Michel; id_orcid 0000-0001-6769-6709
   3. Becker, Jan U.
   4. Otten, Cord

   2024 - Forschungsinformationssystem der UHH - frei zugänglich
2. Agenda 2020: Research Opportunities with Managerial and Economic Impact 

   1. Clement, Michel
   2. Becker, Jan U.

   2020 - Forschungsinformationssystem der UHH - frei zugänglich
3. The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives

   1. Shehu, E.
   2. Becker, Jan U.
   3. Langmaack, A.-C.
   4. Clement, M.; id_orcid 0000-0001-6769-6709

   2016 - Forschungsinformationssystem der UHH
4. Start-ups, incumbents, and the effects of takeover competition

   1. Becker, Jan U.
   2. Clement, Michel
   3. Nöth, Markus

   2016 - Forschungsinformationssystem der UHH
5. Scale-dependent plant diversity in Palaearctic grasslands: a comparative overview

   1. Dengler, Jürgen
   2. Biurrun, Idoia
   3. Apostolova, Iva
   4. Baumann, Esther
   5. Becker, Thomas
   6. Becker, Jan U.
   7. Berastegi, A

   2016 - Forschungsinformationssystem der UHH
6. The impact of pre- and post-launch publicity and advertising on new product sales

   1. Burmester, Alexa B.
   2. Becker, Jan U.
   3. van Heerde, Harald J.
   4. Clement, Michel; id_orcid 0000-0001-6769-6709

   2015 - Forschungsinformationssystem der UHH
7. Entrepreneurial Marketing in Online-Netzwerken

   1. Barrot, Christian
   2. Becker, Jan U.
   3. Clement, Michel

   2011 - Forschungsinformationssystem der UHH
8. The impact of network size and financial incentives on adoption and participation in new online communities

   1. Becker, Jan U.
   2. Clement, Michel
   3. Schaedel, Ute

   2010 - Forschungsinformationssystem der UHH