7 Einträge gefunden

1. Assessing heterogeneity in customer satisfaction studies: Across industry similarities and within industry differences

   1. Rigdon, Edward E.
   2. Ringle, Christian M.
   3. Sarstedt, Marko
   4. Gudergan, Siegfried

   2011 - TUHH Open Research
2. PLS-SEM: Indeed a silver bullet

   1. Hair, Joseph F.
   2. Ringle, Christian M.
   3. Sarstedt, Marko

   2011 - TUHH Open Research
3. Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results

   1. Sarstedt, Marko
   2. Henseler, Jörg
   3. Ringle, Christian M.

   2011 - TUHH Open Research
4. Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?

   1. Sarstedt, Marko
   2. Becker, Jan-Michael
   3. Ringle, Christian M.
   4. Schwaiger, Manfred

   2011 - TUHH Open Research
5. The Use of Partial Least Squares (PLS) to Address Marketing Management Topics

   1. Hair, Joseph F.
   2. Ringle, Christian M.
   3. Sarstedt, Marko

   2011 - TUHH Open Research
6. Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit : eine explorative Analyse von Unternehmensberatungsprojekten

   1. Höck, Michael
   2. Ringle, Christian M.
   3. Sarstedt, Marko

   2011 - TUHH Open Research
7. Customer satisfaction with commercial airlines: The role of perceived safety and purpose of travel

   1. Ringle, Christian M.
   2. Sarstedt, Marko
   3. Zimmermann, Lorenz

   2011 - TUHH Open Research