2 Einträge gefunden

1. Effectiveness of pull-based print advertising with QR codes:role of consumer involvement and advertisement appeal

   1. Trivedi, Rohit
   2. Teichert, Thorsten
   3. Hardeck, Dirk

   2020 - Forschungsinformationssystem der UHH
2. How to implement informational and emotional appeals in print advertisements:a framework for choosing ad appeals based on advertisers' objectives and targeted demographics

   1. Teichert, Thorsten
   2. Hardeck, Dirk
   3. Liu, Yong
   4. Trivedi, Rohit

   2018 - Forschungsinformationssystem der UHH