Using genetic algorithm segmentation in PLS path modeling: addressing homogeneity assumptions Ringle, Christian M. Sarstedt, R. Schlittgen, R. Taylor, C. R. 2010 - Forschungsinformationssystem der UHH
PLS path modeling in marketing and genetic algorithm segmentation Ringle, Christian M. Sarstedt, M. Schlittgen, R. 2009 - Forschungsinformationssystem der UHH