Assessing heterogeneity in customer satisfaction studies: Across industry similarities and within industry differences Rigdon, Edward E. Ringle, Christian M. Sarstedt, Marko Gudergan, Siegfried 2011 - TUHH Open Research
Response-based Segmentation in PLS Path Modeling : Application of FIMIX-PLS to American Customer Satisfaction Index Data Rigdon, Edward E. Gudergan, Siegfried Ringle, Christian M. Sarstedt, Marko 2010 - TUHH Open Research