5 Einträge gefunden

1. Do we really know how to manage brand extension success?

   1. Ringle, Christian M.
   2. Völckner, Franziska
   3. Sattler, Henrik
   4. Reinstrom, Christian

   2012 - TUHH Open Research
2. The role of parent brand quality for service brand extension success

   1. Völckner, Franziska
   2. Sattler, Henrik
   3. Hennig-Thurau, Thorsten
   4. Ringle, Christian M.

   2010 - Forschungsinformationssystem der UHH
3. The role of parent brand quality for service brand extension success

   1. Völckner, Franziska
   2. Sattler, Henrik
   3. Hennig-Thurau, Thorsten
   4. Ringle, Christian M.

   2010 - TUHH Open Research
4. The impact of brand extension success drivers on brand extension price premiums

   1. Sattler, Henrik
   2. Völckner, Franziska
   3. Riediger, Claudia
   4. Ringle, Christian M.

   2010 - TUHH Open Research
5. The impact of brand extension success drivers on brand extension price premiums

   1. Sattler, Henrik
   2. Völckner, Franziska
   3. Riediger, Claudia
   4. Ringle, Christian M.

   2010 - Forschungsinformationssystem der UHH