Highly customised products mostly lead to increasing complexity for the production company. Two common design approaches for reducing the internal complexity of a product family are Design for Variety and Modularisation. However, in many application cases it is desirable to consider an optimisation of the variety already in the product planning phase affecting a wide range of products. The approach presented in this paper uses a representation of both the structure of products and economic key figures. Using this method, different strategic scenarios of the product program can be planned and compared to each other. The derivation of strategies for the future and their evaluation is performed using key economic figures and the technical conceptualisation of platform components.
