More than ever before, innovations are transforming industries and people’s lives in ways that were previously unimaginable. Due to rapid technological changes and shifting market dynamics, the economic success and organizational survival of businesses are increasingly dependent upon forward-looking strategies and innovations. The effect is the increasing popularity and adoption of scenario management across the business sector. However, the scope of future uncertainties considered in the traditional product development process is often limited, and there is yet to be a systematic approach that aids the engineers in making future-oriented development decisions in an agile fashion. Therefore, a targeted creativity method that integrates foresight and technical analysis is proposed in the present article to enable scenario-based product profile generation in the product innovation process. Adapted from the existing creativity method InnoBandit, developed at IPEK-Institute of Product Engineering, the method is derived by experts who have also been involved in the development of the first version of InnoBandit. Validation of the method is achieved through student participation in the Live-Lab AIL - Agile Innovation Lab and an expert workshop in collaboration with the industry partner Trumpf.
