43 Einträge gefunden

1. Choice-based conjoint analysis

   1. Eggers, Felix
   2. Sattler, Henrik
   3. Teichert, Thorsten
   4. Völckner, Franziska

   2021 - Forschungsinformationssystem der UHH
2. Brand positioning based on brand image-country image fit

   1. Klein, Kristina
   2. Völckner, Franziska
   3. Bruno, Hernán A.
   4. Sattler, Henrik
   5. Bruno, Pascal

   2019 - Forschungsinformationssystem der UHH
3. Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR)::An empirical comparison of predictive validity

   1. Farsky, Mario
   2. Schnittka, Oliver
   3. Sattler, Henrik
   4. Höfer, B.
   5. Lorth, Carina

   2017 - Forschungsinformationssystem der UHH
4. Each can help or hurt: Negative and positive word of mouth in social network brand communities

   1. Relling, Marleen
   2. Schnittka, Oliver
   3. Sattler, Henrik
   4. Johnen, Marius

   2016 - Forschungsinformationssystem der UHH
5. Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions

   1. Erfgen, Carsten
   2. Sattler, Henrik
   3. Victoria Villeda, Isabel

   2016 - Forschungsinformationssystem der UHH
6. Community Members' Perception of Brand Community Character : Construction and Validation of a New Scale

   1. Relling, Marleen
   2. Schnittka, Oliver
   3. Ringle, Christian M.
   4. Sattler, Henrik
   5. Johnen, Marius

   2016 - TUHH Open Research
7. Community members' perceptions of brand community character: Construction and validation of a new scale

   1. Relling, Marleen
   2. Schnittka, Prof. Dr. Oliver
   3. Ringle, Christian
   4. Sattler, Henrik
   5. Johnen, Marius

   2016 - Forschungsinformationssystem der UHH
8. The vampire effect: When do celebrity endorsers harm brand recall?

   1. Erfgen, Carsten
   2. Zenker, Sebastian
   3. Sattler, Henrik

   2015 - Forschungsinformationssystem der UHH
9. Does chain-labeling make private labels more successful?

   1. Schnittka, Oliver
   2. Becker, Jan-Michael
   3. Gedenk, Karen
   4. Sattler, Henrik
   5. Victoria Villeda, Isabel
   6. Völckner, Franziska

   2015 - Forschungsinformationssystem der UHH
10. How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions

    1. Erfgen, Carsten
    2. Sattler, Henrik
    3. Schnittka, Oliver

    2015 - Forschungsinformationssystem der UHH
11. Choice-based, brand-anchored conjoint (CBAC):a new method for measuring brand image

    1. Farsky, Mario
    2. Sattler, Henrik
    3. Schnittka, Oliver

    2014 - Forschungsinformationssystem der UHH
12. Turning good ideas into bad news::The effect of negative and positive sponsorship information on sponsors' brand image

    1. Schnittka, Oliver
    2. Sattler, Henrik
    3. Farsky, Mario

    2013 - Forschungsinformationssystem der UHH
13. From Tour de France to Tour de Farce:The effect of negative sponsorship information on sponsors' brand image

    1. Schnittka, Oliver
    2. Sattler, Henrik
    3. Farsky, Mario

    2012 - Forschungsinformationssystem der UHH
14. How retail brands can positively influence consumers purchase decisions for national brands

    1. Ruehle, Alexander
    2. Becker, Jan-Michael
    3. Völckner, Franziska
    4. Sattler, Henrik

    2012 - Forschungsinformationssystem der UHH
15. From dusk till dawn:how to counteract the vampire effect of celebrity endorsements

    1. Sattler, Henrik
    2. Erfgen, Carsten
    3. Zenker, Sebastian
    4. Müller, Christian
    5. Efgen, Carsten

    2012 - Forschungsinformationssystem der UHH
16. An empirical analysis of brand image transfer in multiple sports sponsorships

    1. Sattler, Henrik
    2. Schnittka, Oliver
    3. Völckner, Franziska

    2012 - Forschungsinformationssystem der UHH
17. Advanced brand concept maps::A new approach for evaluating the favorability of brand association networks

    1. Schnittka, Oliver
    2. Sattler, Henrik
    3. Zenker, Sebastian

    2012 - Forschungsinformationssystem der UHH
18. Do we really know how to manage brand extension success?

    1. Ringle, Christian M.
    2. Völckner, Franziska
    3. Sattler, Henrik
    4. Reinstrom, Christian

    2012 - TUHH Open Research
19. Survival of the fittest : the impact of image-based country fit on global branding:Enthalten in: Essays on the effects of brand names and prices on consumer behavior / vorgelegt von Kristina Klein, S. 161-172

    1. Bruno, Pascal
    2. Klein, Kristina
    3. Sattler, Henrik
    4. Völckner, Franziska

    2012 - Forschungsinformationssystem der UHH
20. Attitude-based versus choice-behavior-based success of brand extensions

    1. Rühle, Alexander
    2. Völckner, Franziska
    3. Sattler, Henrik
    4. Hatje, Claudia

    2012 - Forschungsinformationssystem der UHH