Autor/in Ringle, Christian M. 2 Sattler, Henrik Völckner, Franziska 2 Hennig-Thurau, Thorsten 1 Riediger, Claudia 1
The impact of brand extension success drivers on brand extension price premiums Sattler, Henrik Völckner, Franziska Riediger, Claudia Ringle, Christian M. 2010 - TUHH Open Research
The role of parent brand quality for service brand extension success Völckner, Franziska Sattler, Henrik Hennig-Thurau, Thorsten Ringle, Christian M. 2010 - TUHH Open Research