Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments? Sarstedt, Marko Becker, Jan-Michael Ringle, Christian M. Schwaiger, Manfred 2011 - TUHH Open Research
Do we fully understand the critical success factors of customer satisfaction with industrial goods?:extending Festge and Schwaiger's model to account for unobserved heterogeneity Sarstedt, Marko Schwaiger, Manfred Ringle, Christian M. 2009 - Forschungsinformationssystem der UHH