2 Einträge gefunden

1. Beyond a tandem analysis of SEM and PROCESS : use of PLS-SEM for mediation analyses!

   1. Sarstedt, Marko
   2. Hair, Joseph F.
   3. Nitzl, Christian
   4. Ringle, Christian M.
   5. Howard, Matthew C.

   2020 - TUHH Open Research
2. Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice

   1. Hair, Joseph F.
   2. Ringle, Christian M.
   3. Gudergan, Siegfried
   4. Fischer, Andreas
   5. Nitzl, Christian
   6. Menictas, Con

   2019 - TUHH Open Research - frei zugänglich