Autor/in Gudergan, Siegfried Ringle, Christian M. Ahrholdt, Dennis C. 1 Fischer, Andreas 1 Hair, Joseph F. 1 Menictas, Con 1 Nitzl, Christian 1 alle zeigenListe einklappen
Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice Hair, Joseph F. Ringle, Christian M. Gudergan, Siegfried Fischer, Andreas Nitzl, Christian Menictas, Con 2019 - TUHH Open Research - frei zugänglich
Enhancing loyalty: When improving consumer satisfaction and delight matters Ahrholdt, Dennis C. Gudergan, Siegfried Ringle, Christian M. 2019 - TUHH Open Research