4 Einträge gefunden

1. Advances in PLS-SEM in Strategic Management Research

   1. Gudergan, Siegfried
   2. Ringle, Christian M.
   3. Wilden, Ralf

   2014 - TUHH Open Research
2. What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience ; paper presented at the Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne (Australia)

   1. Ahrholdt, Dennis C.
   2. Gudergan, Siegfried
   3. Ringle, Christian M.

   2013 - TUHH Open Research
3. Enhancing Service Loyalty : New Insights on Nonlinear Effects of Customer Delight and Satisfaction

   1. Ahrholdt, Dennis C.
   2. Gudergan, Siegfried
   3. Ringle, Christian M.

   2012 - TUHH Open Research
4. Response-based Segmentation in PLS Path Modeling : Application of FIMIX-PLS to American Customer Satisfaction Index Data

   1. Rigdon, Edward E.
   2. Gudergan, Siegfried
   3. Ringle, Christian M.
   4. Sarstedt, Marko

   2010 - TUHH Open Research