4 Einträge gefunden

1. Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR)::An empirical comparison of predictive validity

   1. Farsky, Mario
   2. Schnittka, Oliver
   3. Sattler, Henrik
   4. Höfer, B.
   5. Lorth, Carina

   2017 - Forschungsinformationssystem der UHH
2. Choice-based, brand-anchored conjoint (CBAC):a new method for measuring brand image

   1. Farsky, Mario
   2. Sattler, Henrik
   3. Schnittka, Oliver

   2014 - Forschungsinformationssystem der UHH
3. Turning good ideas into bad news::The effect of negative and positive sponsorship information on sponsors' brand image

   1. Schnittka, Oliver
   2. Sattler, Henrik
   3. Farsky, Mario

   2013 - Forschungsinformationssystem der UHH
4. From Tour de France to Tour de Farce:The effect of negative sponsorship information on sponsors' brand image

   1. Schnittka, Oliver
   2. Sattler, Henrik
   3. Farsky, Mario

   2012 - Forschungsinformationssystem der UHH