2 Einträge gefunden

1. What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience ; paper presented at the Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne (Australia)

   1. Ahrholdt, Dennis C.
   2. Gudergan, Siegfried
   3. Ringle, Christian M.

   2013 - TUHH Open Research
2. Enhancing Service Loyalty : New Insights on Nonlinear Effects of Customer Delight and Satisfaction

   1. Ahrholdt, Dennis C.
   2. Gudergan, Siegfried
   3. Ringle, Christian M.

   2012 - TUHH Open Research