12 Einträge gefunden

1. The Consumption of Live Sporting Events : Satisfaction of Very Important Fans

   1. Ahrholdt, Dennis C.
   2. Höck, Claudia
   3. Ringle, Christian M.

   2011 - TUHH Open Research
2. Assessing heterogeneity in customer satisfaction studies: Across industry similarities and within industry differences

   1. Rigdon, Edward E.
   2. Ringle, Christian M.
   3. Sarstedt, Marko
   4. Gudergan, Siegfried

   2011 - TUHH Open Research
3. Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit : eine explorative Analyse von Unternehmensberatungsprojekten

   1. Höck, Michael
   2. Ringle, Christian M.
   3. Sarstedt, Marko

   2011 - TUHH Open Research
4. The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity

   1. Kocyigit, Orhan
   2. Ringle, Christian M.

   2011 - TUHH Open Research
5. The Use of Partial Least Squares (PLS) to Address Marketing Management Topics

   1. Hair, Joseph F.
   2. Ringle, Christian M.
   3. Sarstedt, Marko

   2011 - TUHH Open Research
6. Partial Least Squares (PLS): Past, Present, and Future

   1. Ringle, Christian M.

   2011 - TUHH Open Research
7. PLS-SEM: Indeed a silver bullet

   1. Hair, Joseph F.
   2. Ringle, Christian M.
   3. Sarstedt, Marko

   2011 - TUHH Open Research
8. Partial Least Square Path Modeling in Information Systems Research

   1. Ringle, Christian M.

   2011 - TUHH Open Research
9. Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?

   1. Sarstedt, Marko
   2. Becker, Jan-Michael
   3. Ringle, Christian M.
   4. Schwaiger, Manfred

   2011 - TUHH Open Research
10. Using finite mixture partial least squares to assess unobserved heterogeneity in technology adoption

    1. Ringle, Christian M.
    2. Henseler, Jörg
    3. Hubona, Geoffrey S.

    2011 - TUHH Open Research
11. Customer satisfaction with commercial airlines: The role of perceived safety and purpose of travel

    1. Ringle, Christian M.
    2. Sarstedt, Marko
    3. Zimmermann, Lorenz

    2011 - TUHH Open Research
12. Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results

    1. Sarstedt, Marko
    2. Henseler, Jörg
    3. Ringle, Christian M.

    2011 - TUHH Open Research