9 Einträge gefunden

1. How collinearity affects mixture regression results

   1. Becker, Jan-Michael
   2. Ringle, Christian M.
   3. Sarstedt, Marko
   4. Völckner, Franziska

   2015 - TUHH Open Research
2. Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats

   1. Becker, Jan-Michael
   2. Rai, Arun
   3. Ringle, Christian M.
   4. Völckner, Franziska

   2013 - TUHH Open Research
3. Do we really know how to manage brand extension success?

   1. Ringle, Christian M.
   2. Völckner, Franziska
   3. Sattler, Henrik
   4. Reinstrom, Christian

   2012 - TUHH Open Research
4. Disentangling the Effects of Multicollinearity on Segment Retention in Mixture Regression Models

   1. Becker, Jan-Michael
   2. Sarstedt, Marko
   3. Ringle, Christian M.
   4. Völckner, Franziska

   2010 - TUHH Open Research
5. Segment Retention and Collinearity in Mixture Regression Analysis

   1. Becker, Jan-Michael
   2. Sarstedt, Marko
   3. Ringle, Christian M.
   4. Völckner, Franziska

   2010 - TUHH Open Research
6. The role of parent brand quality for service brand extension success

   1. Völckner, Franziska
   2. Sattler, Henrik
   3. Hennig-Thurau, Thorsten
   4. Ringle, Christian M.

   2010 - Forschungsinformationssystem der UHH
7. The role of parent brand quality for service brand extension success

   1. Völckner, Franziska
   2. Sattler, Henrik
   3. Hennig-Thurau, Thorsten
   4. Ringle, Christian M.

   2010 - TUHH Open Research
8. The impact of brand extension success drivers on brand extension price premiums

   1. Sattler, Henrik
   2. Völckner, Franziska
   3. Riediger, Claudia
   4. Ringle, Christian M.

   2010 - Forschungsinformationssystem der UHH
9. The impact of brand extension success drivers on brand extension price premiums

   1. Sattler, Henrik
   2. Völckner, Franziska
   3. Riediger, Claudia
   4. Ringle, Christian M.

   2010 - TUHH Open Research