Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results Sarstedt, Marko Henseler, Jörg Ringle, Christian M. 2011 - TUHH Open Research
Using finite mixture partial least squares to assess unobserved heterogeneity in technology adoption Ringle, Christian M. Henseler, Jörg Hubona, Geoffrey S. 2011 - TUHH Open Research