What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience ; paper presented at the Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne (Australia) Ahrholdt, Dennis C. Gudergan, Siegfried Ringle, Christian M. 2013 - TUHH Open Research
Enhancing Service Loyalty : New Insights on Nonlinear Effects of Customer Delight and Satisfaction Ahrholdt, Dennis C. Gudergan, Siegfried Ringle, Christian M. 2012 - TUHH Open Research
The Consumption of Live Sporting Events : Satisfaction of Very Important Fans Ahrholdt, Dennis C. Höck, Claudia Ringle, Christian M. 2011 - TUHH Open Research