Autor/in Herstatt, Cornelius Tiwari, Rajnish 4 Iffländer, Klaus 1 Levsen, Nils 1 Lorscheid, Iris 1 Lüthje, Christian 1 Meyer, Matthias 1 Pakur, Sandra 1 Ringle, Christian M. 1 Wellner, Konstantin 1 alle zeigenListe einklappen
India - a lead market for frugal innovations? : extending the lead market theory to emerging economies Tiwari, Rajnish Herstatt, Cornelius 2012 - TUHH Open Research - frei zugänglich
InnoAge - innovation and product development for aging users Iffländer, Klaus Levsen, Nils Lorscheid, Iris Pakur, Sandra Wellner, Konstantin Herstatt, Cornelius Lüthje, Christian 2012 - TUHH Open Research
Frugal innovations for the 'unserved' customer: an assessment of India's attractiveness as a lead Market for cost-effective products Tiwari, Rajnish Herstatt, Cornelius 2012 - TUHH Open Research - frei zugänglich
Open global innovation networks as enablers of frugal innovation: propositions based on evidence from India Tiwari, Rajnish Herstatt, Cornelius 2012 - TUHH Open Research - frei zugänglich
Assessing India's lead market potential for cost‐effective innovations Tiwari, Rajnish Herstatt, Cornelius 2012 - TUHH Open Research - frei zugänglich