The Consumption of Live Sporting Events : Satisfaction of Very Important Fans Ahrholdt, Dennis C. Höck, Claudia Ringle, Christian M. 2011 - TUHH Open Research
Partial Least Square Path Modeling in Information Systems Research Ringle, Christian M. 2011 - TUHH Open Research
Partial Least Squares (PLS): Past, Present, and Future Ringle, Christian M. 2011 - TUHH Open Research